Not much can be said about Trump that every news outlet and himself haven't already said. He's found a winning recipe that taps into 3 near limitless resources: public disdain for politicians, American xenophobia, and his own wealth. Come for his brute attacks on fellow politicians, stay for farcical stance on immigration.
There's a lot of speculation as to how his campaign charts it's disastrous course through the GOP primaries, and most expect the bubble to burst in his popularity, but we're well past our faddish short flings with GOP candidates in the last go. It seemed Rick Perry, Herman Cain, Newt Gingrich, Ron Paul and Rick Santorium all struggled and eked their ways to the spotlight for short runs, but Trump's been solidly leading polls for almost 3 months. News outlets have fawned over him in both horror and awe of the things he says, and with bewilderment over his ability to avoid a complete collapse.
And with his popularity, he has a stranglehold on the Republican party. He freely admits he's not bound to any party, and if they go with someone else he'll gladly divide up their vote running as an Independent. If they do embrace him – either through a primary victory or loss – he could take the party conversation to a place that'll effectively ruin any chance of a Latino vote for years to come. It's like a story book romance where the Billy (ala voters) is clearly meant to talk to and cozy up with Suzy (ala Jeb Bush), but is fixated instead on a wild-haired rich girl with Turrets Syndrome (ala Trump). Artful analogy, I know.
One thing is for certain, he's entertaining. I'll take 10 press conferences with him at the podium any day over 1 with Scott Walker. Or hell, maybe even Rand Paul, a guy I think I like (generally). It's because he knows what this whole thing is – it's a show. People don't give a crap about your platform in general, so for a while he didn't even bother with one. His platform is his mouth, and whatever gut check, unsanitized, wildly skewed thought that passes through it and out into the world. His website is the most bare on actual Presidential campaign substance – for a while it had nothing. Now at least it has a "Positions" page, which as of today, there is 1: Immigration Reform. (Worth noting: for a New Yorker, _really? _This is your 1 position? America's most famous port of immigration for the 20th century and one of its most diverse cities?)
The man is a walking show, in an arena of polished automatons in suits with an unhealthy middle-class fetish. Maybe at some point people will start thinking differently and weigh him with more serious, rational thought. But for now, it's still kinda fun to watch and wait for what he'll do next.